72° Xiangyu the Conqueror Liquor

• 分类

  传达设计 饮料包装

• 年份

  2025

• 奖项

  铜奖

• 设计公司

  HUBEI SHIHUA LIQUOR CO.,LTD

• 设计师

  Cao Lubo / Hu Xiaoqiang / Dai Pengfei

• 制造商

  HUBEI SHIHUA LIQUOR CO.,LTD

• 描述

  The 72° Xiangyu the Conqueror Liquor draws inspiration from traditional Chinese culture. The bottle takes cues from the image of Xiang Yu, the Overlord of Western Chu, lifting a Ding (a ritual bronze tripod cauldron). Its contour lines are clean and smooth, embodying the solemnity of traditional sculpture and the simplicity of modern design. The cap is modeled after the ox head of Emperor Yan (Shennong), a symbol of nobility and power in Chinese culture. Through simplification and abstraction of these elements, the overall appearance blends classical and modern elements seamlessly.