cafebeing

• 分类

  传达设计 品牌设计

• 年份

  2025

• 奖项

  铜奖

• 设计公司

  Orin Chow

• 设计师

  Orin Chow

• 制造商

  Orin Chow

• 描述

  The brand's Chinese name, drawing phonetic inspiration with its English counterpart, symbolizes a harmonious coexistence between coffee and the shade of trees. In an era of rising life pressures, many people struggle with questions like "Who am I? What do I want? Who do I want to become?" The cafebeing aims to design a comforting, free-spirited space that shelters the contemporary soul, inspiring people to reconnect with the beauty of the present moment. From the logo to color illustrations, this VI system is crafted in a childlike style, setting it distinctly apart from mainstream brands.