supo – Lactobacillus Pickled Vegetables

• 分类

  传达设计 食品包装

• 年份

  2025

• 奖项

  银奖

• 设计公司

  Chengdu Easyou brand design Co., LTD

• 设计师

  Liruohan / Qiuhong / Wuxiaoqing

• 制造商

  Li Ji Group

• 描述

  1.Background & Trends: Integrates the IP trend of Su Dongpo culture, caters to consumers’ demand for "cultural + practical" packaging, and aligns with the market boom of portable snacks and healthy fermented foods. 2.Existing Pain Points: Traditional pickle packaging has single function (only for one scenario), weak cultural expression, and waste from excessive packaging. 3.Solutions: With "Su Xiaopao" IP as the core, the "one jar, two ways" design (fermented pickles inside + ready-to-eat snacks outside) balances cultural communication, scenario adaptation and sustainability.