For Winning Tomatoes, It Has To Be HEINZ.

• 分类

  传达设计 广告平面设计

• 年份

  2025

• 奖项

  金奖

• 设计公司

  Heaven&Hell

• 设计师

  Danny Li / Sihan Jin / Xinyi Wu / Weiyi Li / Sanako Zhang / Illusion CGI STU

• 制造商

  Heaven&Hell/Heinz/Illusion CGI STU

• 描述

  On November 9, 2025, when the 15th National Games kicked off in Guangzhou, Heinz launched 34 "athletic tomatoes" across outdoor media platforms including the Guangzhou Metro and Shenzhen high-speed rail stations. As a non-sponsor, this campaign paid tribute to every athlete striving for victory across the 34 sports of the Games, while powerfully reinforcing the brand's core product message: each tomato in Heinz ketchup is rigorously selected for its excellence. The tagline — "FOR WINNING TOMATOES, IT HAS TO BE HEINZ." — perfectly encapsulated this connection.