CN
Vitality Revitalizing Herbal Ointment Packaging
The packaging of Vitality Revitalizing Herbal Ointment has claimed the gold award in the Food Packaging category of the Shop! Design Awards. The competition evaluates entries comprehensively based on innovation, practicality, aesthetics, environmental concepts and market value, and its gold award represents the top standard of global packaging design. Co-developed by Fengmao Technology Holdings and Guangdong Hongzhi Chucheng Packaging Technology, this packaging addresses pain points of conventional herbal ointment packages including outdated appearance, inconvenient access and obscure cultural presentation. It caters to young wellness consumers with modern, eco-friendly and playful design.
Design Concept & Structural Features
The outer box is pressed from residual herbal dregs after decoction to realize waste recycling and implement sustainable design concepts. Inside are nine biodegradable PLA cubic mini boxes arranged in a 3×3 matrix, echoing the traditional Chinese medicinal theory of "monarch, minister, assistant and guide". Users can freely rearrange the cubes for interactive fun. Each individual pre-portioned cube is compact and portable for home, commuting and business trips. The visual design integrates classic TCM cultural symbols with minimalist modern shapes, eliminating the dull look of traditional medicine boxes and matching young people’s aesthetic tastes.
Exploration of Design Value
This product innovates packaging for traditional wellness goods across eco-materials, modular structure, cultural visuals and portable experience, offering a viable solution for the youth-oriented transformation of herbal health products. The award recognizes the comprehensive strengths of local enterprises in cultural creativity, eco-friendly craftsmanship and manufacturing implementation within the health packaging sector. Moving forward, the two companies will deepen cooperation, explore traditional cultural resources, adhere to green creative design, and launch more packaging works featuring oriental aesthetics, environmental performance and engaging interactive experience.
Compete for the "Design Oscar"of Consumer Goods
The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.
