Dongfeng eπ008 Intelligent Family‑Oriented SUV

Dongfeng eπ008 intelligent family‑oriented SUV has won the bronze award in the Transportation category of the Shop! Design Awards. The competition evaluates entries across five dimensions: cultural‑aesthetic‑innovation, aerodynamic‑body‑design, human‑centered‑cabin‑design, multi‑member‑scene‑adaptation and intelligent‑interaction‑experience. Award‑winning products represent cutting‑edge design standards for global household new‑energy SUVs. Developed by Dongfeng Automobile R&D Institute, it meets multi‑member‑family demands for space, aesthetics and cross‑age‑passenger‑experience. It integrates oriental architectural charm into vehicle styling, paired with low‑drag body, multi‑seat comfort cabin and family‑oriented smart configurations for commuting, long‑distance road‑trips and camping.

Design Concept & Structural Features

Styling draws oriental artistic inspiration from Yellow‑Crane‑Tower with streamlined silhouette achieving Cd0.27 low‑drag coefficient, balancing visual‑appeal, cruising‑range and driving quietness. Available in 5‑seat and 6‑seat layouts; zero‑gravity seats with leg‑rest relieve long‑journey fatigue; the third‑row delivers practical usable‑space for all‑occupant comfort. Slidable onboard heating‑cooling refrigerator covers 5‑50℃; easy access for second‑ and third‑row passengers brings household‑style beverage‑storage into vehicle cabin. Multi‑dimensional smart‑interaction supports multi‑zone voice‑recognition, rear‑seat entertainment‑screen and multi‑screen linkage, satisfying tech‑demands for youth, entertainment for kids and simple voice‑control for elders. Versatile seat‑fold combinations plus abundant onboard‑storage adapt urban‑commute, family road‑trip and outdoor‑camping. Interior adopts eco‑friendly wear‑resistant soft‑materials; CMF scheme optimizes long‑ride visual‑comfort for global‑family‑users.

Exploration of Design Value

Combining oriental cultural‑aesthetics, automotive aerodynamic‑engineering, family‑focused smart‑cabin and real‑world multi‑household‑travel‑demands, the product moves beyond merely enlarging body‑dimensions, reconciling styling, full‑passenger comfort and in‑car domestic‑functions. This award marks integrated innovation among local‑cultural‑aesthetics, vehicle‑engineering and human‑oriented‑mobility‑requirements, delivering references for Chinese‑built global‑target family‑oriented new‑energy SUVs. Going forward, Dongfeng Automobile R&D Institute will keep advancing oriental‑style vehicle‑styling, family‑oriented smart‑cabin and aerodynamic‑body‑technologies. Leveraging complete vehicle‑R&D‑and‑manufacturing resources, the group balances cultural‑aesthetics, ride‑comfort and intelligent‑performance.

Compete for the "Design Oscar"of Consumer Goods

The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.

Learn more about the competition