iQOO × Honor‑of‑Kings Co‑Branded‑Gift‑Box

iQOO × Honor‑of‑Kings co‑branded‑gift‑box has won the bronze award in the Consumer‑Product‑Packaging category of the Shop! Design Awards. The competition evaluates entries across five dimensions: structural‑innovation, immersive‑unboxing‑experience, IP‑cultural‑integration, secondary‑reuse‑collectible‑value and manufacturability. Award‑winning works represent cutting‑edge design standards for digital‑consumer‑packaging. Designed by vivo Mobile Communication and manufactured by Shenzhen Yutong Packaging Technology, it addresses the common issue that most digital co‑branded‑boxes are discarded right after unboxing and serve only one‑off protection. With innovative box‑structure and lenticular‑grating craft, it delivers immersive unboxing experience and works as display‑storage‑container afterwards for collectible‑reuse.

Design Concept & Structural Features

Moving beyond one‑time‑use‑packaging definition, the gift‑box can store collectibles and ornaments post‑unboxing to extend service‑life and emotional‑value. Built‑in 3D lenticular floating‑frame generates dynamic visual‑effect from viewing‑angle‑change without power‑supply, forming highly‑recognizable physical‑collectible‑piece. Dual‑opening drawer‑style box reveals accessories layer‑by‑layer when pulled out, simulating in‑game loot‑unlocking for immersive unboxing ritual. Custom‑reserved inner compartments hold full‑set co‑branded‑merchandise, translating virtual‑game‑IP symbols into physical‑world and strengthening player‑emotional‑resonance. Unified Honor‑of‑Kings visual‑language covers outer‑box and inner‑liners instead of mere logo‑printing, with IP‑details running through the whole packaging system. Sophisticated drawer‑mechanism and lenticular‑process are mass‑produced, reconciling collectible‑texture and large‑volume commercial‑delivery.

Exploration of Design Value

Combining innovative box‑structure, special lenticular‑visual‑craft, IP‑cultural‑expression and gamer‑collecting‑demands, the product breaks “discard‑after‑opening” norm for digital co‑branded‑packaging and integrates protection, unboxing‑ritual and secondary‑collection. This award marks integrated innovation among packaging‑structural‑craft, IP‑cross‑over‑design and user‑emotional‑needs, delivering references for collectible‑oriented digital‑IP‑packaging. Going forward, the team will keep advancing box‑form‑innovation, special‑visual‑processes and sustainable‑reuse‑solutions, balancing unboxing‑ritual, IP‑presentation and post‑purchase‑collectible‑value.

Compete for the "Design Oscar"of Consumer Goods

The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.

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