Professor Jenchieh Hung, a world-renowned architect from the Thai firm Jenchieh Hung + Kulthida Songkittipakdee / HAS design and research, has been appointed as an international jury member for the Shop! Design Awards, known as the “Oscars” of the consumer product sector. This appointment recognizes his international expertise and contributions to architecture and design, bringing his distinctive perspective on product design, interiors, architecture, sustainability, innovation, and cultural identity to the awards.

Together with Professor Kulthida Songkittipakdee, Professor Jenchieh Hung has established an internationally recognized architectural practice known for its experimental approach to architecture, material innovation, and exploration of the relationships between architecture, landscape, and the city. Throughout his career, his work has contributed not only to the built environment but also to architectural education and research across Thailand and Asia. 

For the Shop! Design Awards, Professor Jenchieh Hung will bring insights from his design practice and data-based research, exploring how design can respond to contemporary challenges while remaining deeply connected to local culture, materiality, and place. His approach combines design innovation with a strong sensitivity to environmental and social contexts, creating architecture that seeks new possibilities at the intersection of nature, technology, and everyday life. 

Professor Jenchieh Hung and his practice have received extensive international recognition for projects including the Museum of Modern Aluminum Thailand, Simple Art Museum, High Line Bangkok, Aluminum Grotto and Public Ground, The Glade Bookstore, Forest Villa, and Casa de Zanotta. His work has been recognized through international awards and publications across the United States, France, the United Kingdom, Germany, Italy, Russia, China, Thailand, and Singapore.

He is also the first architect from Thailand to receive international recognition through Wallpaper* Architects’ Directory in the United Kingdom and the Louis Vuitton City Guide Bangkok in France, further establishing the practice within the international architectural and design community.

Professor Jenchieh Hung serves as Exhibition Chairman and Principal Curator of The Association of Siamese Architects under Royal Patronage (ASA), where he has led major international architectural exhibitions, including Infinity Ground Architecture Exhibition at the Bangkok Art and Culture Centre (BACC) and Collective Language: Asian Contemporary Architecture Exhibition at the IMPACT Arena Exhibition and Convention Center in Thailand. Through Asian Contemporary Architecture Exhibition, he became the first architect in the world to collaborate with the Architects Regional Council Asia (ARCASIA) to present an Asian contemporary architecture exhibition on the global stage. 

His international professional contributions also include serving as a juror for the Royal Institute of British Architects (RIBA) – RIBA International Awards: Asia Pacific Awards, becoming the first architect from Thailand to be appointed to the jury. He is also a juror for the European Product Design Award (EPDA), The Association of Siamese Architects (ASA) – ASA Experimental Design Competition Awards, International Design Awards™ (IDA), European Architectural Design Award (EADA), K-Design Award, and many others. 

Professor Jenchieh Hung was also appointed Guest Editor of the Journal of the Architects Regional Council Asia (ARCASIA Journal), where he contributed to the discussion and international representation of contemporary architecture in Thailand and Asia. 

Alongside his professional practice, Professor Jenchieh Hung maintains an active commitment to architectural education and research. He contributes to architectural education as a Practice Track Professor at Bangkok University, Professor/Visiting Professor at Chulalongkorn University and Tongji University, Adjunct/Visiting Professor at King Mongkut’s University of Technology Thonburi, and Adjunct Professor at World University of Design. 

His research studio, Hung And Songkittipakdee Laboratory (HAS Lab), investigates pattern formation as a strategy for simulating complex urban spatial systems, examining new relationships between architecture, urbanism, and contemporary society.

Compete for the "Design Oscar"of Consumer Goods

The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.

Learn more about the competition