72° Xiangyu the Conqueror Liquor

• Category

  Communication Design Beverage Packaging

• Year

  2025

• Award

  BRONZE

• Design Company

  HUBEI SHIHUA LIQUOR CO.,LTD

• Designer

  Cao Lubo / Hu Xiaoqiang / Dai Pengfei

• Manufacturer

  HUBEI SHIHUA LIQUOR CO.,LTD

• Description

  The 72° Xiangyu the Conqueror Liquor draws inspiration from traditional Chinese culture. The bottle takes cues from the image of Xiang Yu, the Overlord of Western Chu, lifting a Ding (a ritual bronze tripod cauldron). Its contour lines are clean and smooth, embodying the solemnity of traditional sculpture and the simplicity of modern design. The cap is modeled after the ox head of Emperor Yan (Shennong), a symbol of nobility and power in Chinese culture. Through simplification and abstraction of these elements, the overall appearance blends classical and modern elements seamlessly.