Essence Of Nature Collection

• Category

  Communication Design Beauty Packaging

• Year

  2025

• Award

  SILVER

• Design Company

  MINISO

• Designer

  Sam Wang / Holly Li / Xueqing Yu / Yingbei Wang / Yuerong Gu / Bingbing Duan / Bing Lv / Wei Cao

• Manufacturer

  MINISO

• Description

  Perfume, once a source of sensory healing, has become distant through luxury positioning. As an Everyman brand, MINISO brings fragrance back to daily life—making beauty accessible and joyful. We designed a portable perfume inspired by natural pebbles, whose soft curves bring calm and balance, while its ergonomic form ensures comfortable grip, effortless use in commuting, working, and traveling. Each five perfumes features packaging with distinct muted colors, materials, and textures to engage sight, touch, and smell—restoring perfume to its sensory essence and creating tranquil urban moments.