Qianjin Tiara (KING&QUEEN)

• Category

  Product Design Fashion/Luxury & Ieisure Products

• Year

  2025

• Award

  BRONZE

• Design Company

  DR Corporation Limited

• Designer

  DR Design Group

• Manufacturer

  DR Corporation Limited

• Description

  The Qianjin Tiara (KING&QUEEN) features a proprietary convertible structure, paired with a flexible clasp positioning technique, allowing it to be elegantly transformed into a bracelet, necklace, brooch, or earrings, thus covering various scenarios from wedding ceremonies to everyday occasions. It addresses the pain points of traditional bridal jewelry, such as limited usage scenarios and high idle rates after marriage. By deeply integrating distinctive royal bridal aesthetics from both Eastern and Western cultures, it redefines the value and significance of haute couture bridal jewelry.