For Winning Tomatoes, It Has To Be HEINZ.

• Category

  Communication Design Advertising

• Year

  2025

• Award

  GOLD

• Design Company

  Heaven&Hell

• Designer

  Danny Li / Sihan Jin / Xinyi Wu / Weiyi Li / Sanako Zhang / Illusion CGI STU

• Manufacturer

  Heaven&Hell/Heinz/Illusion CGI STU

• Description

  On November 9, 2025, when the 15th National Games kicked off in Guangzhou, Heinz launched 34 "athletic tomatoes" across outdoor media platforms including the Guangzhou Metro and Shenzhen high-speed rail stations. As a non-sponsor, this campaign paid tribute to every athlete striving for victory across the 34 sports of the Games, while powerfully reinforcing the brand's core product message: each tomato in Heinz ketchup is rigorously selected for its excellence. The tagline — "FOR WINNING TOMATOES, IT HAS TO BE HEINZ." — perfectly encapsulated this connection.