Soothing and anti stripping shampoo

• Category

  Communication Design Daily Necessities Packaging

• Year

  2025

• Award

  WINNER

• Design Company

  Beijing Jingdong Century Trading Co., Ltd

• Designer

  ZHE PAN / MENGGE ZHANG / Julia Zhao / MUMU / ZIHENG CHENG

• Manufacturer

  Beijing Jingdong Century Trading Co., Ltd

• Description

  This shampoo packaging design addresses two major challenges: information clutter and homogenized cultural expression. By establishing a minimalist information hierarchy, it enables users to quickly identify core ingredients. It also innovatively incorporates Song Dynasty aesthetics, offering a contemporary interpretation of traditional culture and reshaping the emotional connection and interactive experience between the user and the product.