① Brief summary
On November 29, 2023 Shop! Awards，known as the "Oscars of the retail industry", was launched. The International Retail Marketing Advertising Award ceremony was held in Shanghai. This event attracted representatives from brand enterprises, marketing planning agencies, media and terminal channels and other industries to gather and jointly witness the glory moment of the annual benchmark brand case.
② News
It is reported that since the launch of 2023 Shop! Awards, it has attracted the active participation of enterprises from many different aspects of the retail industry, such as retail brands, terminal vendors, product and service providers. In addition to P&G China, ARC@Publicis Group, Yili Group, Universal Display and other well-known domestic and foreign enterprises continue to actively participate in the competition, this year there are Shanghai Zhitao, Qisheng Technology, Yihe Technology, OWOH, Three`s Company Media Group and other enterprises, With the same for KOSE, Armani, Mars Wrigley Confectionery, Vanguard, PICC(THE PEOPLE’S INSURANCE COMPANY OF CHINA LIMITED) and other brand customers completed the excellent case submission contest, Shop! The industry influence of the Shop! Awards is gradually being widely recognized by the market and the industry.
