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The Shop! Product Design Awards, organized by SHOP! International Retail Association Asia Cooperative (SHOP! eaco), is the world's first international award focusing on consumer product design innovation. It shines the spotlight on the products themselves – all types of consumer goods for global markets – and is known as the "Oscar of Design" in the consumer goods sector.
Whether you are a brand, a design agency, an independent designer, or a creative team, if your product is outstanding enough, this is your stage to shine before the world.
Eligibility | Who can enter?
We welcome entries from brands, agencies, designers, and teams worldwide.
Products must be already on the market, soon to be launched, or planned for mass production within three years
Concept-stage works are accepted (feasibility of mass production must be explained)
Entry implies acceptance of the general terms and conditions.
Entry Categories | Which fields are covered?
This edition features Product Design and Communication Design, with a total of 29 sub-categories (new: conceptual product design), covering almost all areas of consumer goods:
Household Appliances | Consumer Electronics | Fashion Lifestyle | Mother & Baby | Beauty & Personal Care | Food & Beverage Packaging | Communication Design (branding, packaging, visual, etc.) | ... and "Other" (if your product does not fit any sub-category above).
Whether your work is a physical product, packaging, or a project pending launch, you will find a suitable category.
Why enter? Six compelling reasons
The "Oscar" of the consumer goods industry
With decades of history, the SHOP! Awards are trusted by brands and retailers worldwide across all sectors.
International authority and recognition
Winners receive an internationally certified trophy and certificate from SHOP! – authoritative endorsement that elevates your brand's prestige.
Global network and connections
Opportunities to participate in international exhibitions and industry tours, and to engage face-to-face with leading designers and potential clients.
Low-cost entry to overseas visibility
Leverage SHOP!'s global retail association network to gain worldwide exposure through the power of your work, breaking into new markets with ease.
Compete alongside Global 500 brands
Over the years, more than 100,000 products/projects have entered. Being shortlisted or winning proves that your enterprise ranks among the world's elite.
Motivate your team and encourage innovation
Entering is the best incentive for your internal creative team – honours and challenges go hand in hand, driving continuous improvement.
Judging Criteria | Who decides your honour?
The jury is composed of global design authorities and industry leaders, invited each year to ensure professionalism, fairness, and authority. Entries are rigorously scored across five dimensions (covering design innovation, user experience, commercial value, aesthetic expression, and sustainability).
Key Dates & Fees
Entry Fees
Stage Period Fee per entry
Early Bird: May 2026 – July 2026 $200
Regular: Aug2026–Oct2026 $220
Late Entry: November 2026 $240
Judging: December 2026
Results announcement: January 2027
Awards Ceremony: March 2027
All fees are payable online (USD), transparent with no hidden charges. The organizer reserves the right to adjust dates; please follow official announcements.
Winner Packages (payable after winning)
WINNER Package: $500
Gold/Silver/Bronze Package: $1200
Award Tiers & Winner Benefits
Tiers: Gold, Silver, Bronze, Winner.
All winners must purchase the corresponding Winner Package, which includes global promotion benefits.
AWARDS RULES-Shop! Design Awards
Special benefits for Gold, Silver, Bronze winners: trophy, awards ceremony tickets, association membership, free entry for the next edition – value far exceeding the package cost.
Submission Requirements | How to prepare your entry?
Entry information (must be completed in English)
Entry title, launch date, category, design description
If you win, this information will be used for certificate printing, online exhibition, and official announcements
If you wish to postpone public display, please check the "Confidentiality" box.
Digital materials (for jury review)
Images: max. 8, jpg/png, each ≤10MB (no watermarks)
PDF: max. 1, ≤10 pages, ≤20MB
Video (optional): max. 1, mpg/mp4, ≤200MB, recommended length 1 minute, narration/subtitles must be in English
People information
Manufacturer name, design company name, lead designer(s) (up to 10 names can be added)
How to enter?
1. Prepare your entry materials (text in English, digital assets)
2. Visit the official website: www.shopdesignawards.com
3. Fill in the online entry form, upload materials, and pay the entry fee
4. Await judging (December 2026)
5. Results announced in January 2027 → winners purchase their package → enjoy global honours and promotion
Take action now – let the world see your design!
The 2027 Shop! Product Design Awards extend an invitation to the entire globe.
Whether you are an established brand or a rising studio, whether your product is already on the market or about to be mass-produced – if you have the design power to transform consumer experiences, this is the shortest path to international acclaim.
Early Bird registration opens in May 2026, starting at $200 per entry
or send an email to service@shopdesignawards.com
See you at the awards ceremony in March 2027, as we witness the birth of consumer product design excellence together!
Shop! Design Awards Committee & Official Release
