CN
Semir BreezCycle Multi-functional Jacket
This children's jacket from Semir claimed the gold award in the Mother & Baby Products category at Shop! Design Awards. Hosted by the nearly 90-year-old SHOP! International Retail Association, the competition evaluates entries based on innovation, practicality, user experience and market value. Its gold award stands for the highest standard of global consumer product design.
Design & Structural Features
Designed for children aged 7 to 12, it features a detachable structure that switches between a jacket and a vest to suit daily and outdoor scenarios. Equipped with the SwiftVent™ ventilation system and Merino wool fabric, it delivers effective sweat dissipation and constant warmth. The lightweight and loose cut allows free movement and all-day comfort.
Exploration of Design Value
Targeting temperature changes during children's outdoor activities, the jacket adopts user-friendly structure and functional materials. The award recognizes Semir's strong R&D and design capabilities in children's apparel, setting a benchmark for practical design in the mother and baby industry. Going forward, Semir will continue to focus on children's wearing needs and develop more comfortable and practical clothing.
