CN
Titan God of War Fishing Rod
The Titan God of War Fishing Rod claimed the gold award in the Outdoor Activity Goods category of Shop! Design Awards. Hosted by the nearly 90-year-old SHOP! International Retail Association, the competition evaluates entries from innovation, practicality, user experience and market value, with its gold award representing the highest standard of global consumer product design. Developed by Luoyang Yuzhiyuan, the rod adopts innovative titanium-carbon woven material to fix the defects of traditional carbon fiber rods such as easy breakage and deformation.
Design Concept & Structural Features
Woven with aerospace titanium alloy wires and high-modulus carbon cloth alternately, it is 20% lighter than ordinary carbon rods of the same size with greatly improved impact resistance and vertical load capacity. The three-dimensional force-bearing structure of titanium wires enables smooth force transmission and fast fish retrieval, capable of catching large fish. Titanium material features corrosion resistance and fatigue resistance, maintaining stability under extreme temperatures and sharp bending. It delivers sensitive bite signal feedback for accurate fishing. Equipped with titanium textured coating and non-slip grip, multiple sizes fit wild fishing, competitive pond fishing and tournament scenarios.
Exploration of Design Value
Combining light weight, high strength, toughness and sensitive signal transmission, the rod overcomes the performance limitations of traditional fishing gear. This award recognizes the brand’s strength in new material development, elevating domestic fishing tackle to the global high-end market. In the future, Yuzhiyuan will keep researching composite materials and fishing rod craftsmanship to launch professional fishing equipment with superior performance, quality and appearance.
Compete for the "Design Oscar"of Consumer Goods
The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.
