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One’s Member Fish Oil Packaging
The packaging of One’s Member fish oil softgels claimed the gold award in the Food Packaging category of the Shop! Design Awards.The competition evaluates entries from innovation, practicality, aesthetics and market value, and its gold award represents the top standard of global consumer product design. One’s Member is the premium private brand of JD 1st Member Store. This packaging is designed to solve consumer pain points of conventional health supplement packaging, such as cluttered information and indistinct product quality.
Design Concept & Structural Features
The packaging prominently highlights the core selling point of 70% high-concentration fish oil, with clear labels of health benefits and active ingredient content. Redundant visual elements are removed, while key information including raw material sources and dosage instructions is presented straightforwardly to build consumer trust through transparent information. Adopting a minimalist premium visual style, it balances professional texture and elegant display for home storage. Fully compliant with labeling standards for health food, the 180-capsule large size meets long-term consumption demands of families.
Exploration of Design Value
It visualizes product quality and addresses the industry-wide issues of opaque information and vague selling points of health food, taking compliance, practicality and visual aesthetics into full consideration. This award recognizes One’s Member’s strengths in private brand packaging innovation and user insight, setting a new industry benchmark for nutritional supplement packaging. Going forward, JD 1st Member Store will continuously optimize packaging design for its private brand and launch transparent, professional and user-friendly nutritional products.
Compete for the "Design Oscar"of Consumer Goods
The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.
