CN
TUS Lighting Booth
The TUS Lighting booth has claimed the silver award in the Public & Commercial Space category of the Shop! Design Awards. The competition assesses entries based on spatial creativity, eco-implementation, interactive experience and commercial value, with winning works representing the top standard of global exhibition design. Independently designed and constructed by Bien (Guangzhou) Exhibition Technology, this modular recyclable green booth addresses pain points of conventional one-time exhibition stands and delivers TUS’s low-carbon lighting brand philosophy.
Design Concept & Structural Features
It adopts an open layout without partitions, reproducing real lighting scenarios for supermarkets and warehouses to let visitors experience color rendering and energy-saving effects firsthand. The booth is built with eco-friendly recycled modular materials. All components can be fully disassembled and stored for reuse across multiple exhibitions, drastically cutting construction waste. Interactive light installations are integrated into the space, allowing visitors to switch lighting modes manually and compare energy consumption intuitively. The circulation path, lighting and displays are all designed around the brand’s core themes of comfort and low carbon, showcasing the full lineup of commercial lighting products as well as sustainable development concepts.
Exploration of Design Value
Breaking the traditional disposable booth model, the design integrates recyclable materials, real light scene display and human-machine interaction to form a reusable immersive brand exhibition system. This award is a joint achievement of the lighting brand’s low-carbon vision and eco-friendly exhibition design, setting a benchmark for green upgrading of global exhibition spaces. Moving forward, TUS will keep developing energy-efficient lighting solutions while Bien Exhibition upgrades its modular reusable booth systems. The two parties will deepen cooperation to drive the low-carbon, scenario-based and recyclable transformation of both the commercial lighting and exhibition construction industries.
Compete for the "Design Oscar"of Consumer Goods
The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.
