Semir AirPlay Breathable Sun‑Protection Jacket

Semir AirPlay breathable sun‑protection jacket has won the bronze award in the Lifestyle category of the Shop! Design Awards. The competition evaluates entries across four dimensions: fabric‑function innovation, children‑oriented ergonomics, visual interactive design and lightweight portability. Award‑winning products represent cutting‑edge design standards for kids’ functional sun‑protective apparel. Independently developed by Zhejiang Semir Apparel, it addresses pain‑points of conventional kids’ sun‑protective clothing including poor breathability, children’s inability to perceive UV intensity and oversimplified adult‑copycat patterns. It balances UV‑block performance, sweat‑ventilation and kid‑friendly interaction for camping, hiking and school outings.

Design Concept & Structural Features

Equipped with SwiftVent full‑area convection ventilation system, 3‑D air‑duct structures are arranged on high‑sweat zones including chest, armpits and back. Combined with cool‑feeling grid fabric, it dissipates heat and perspiration to avoid stickiness when children sweat heavily during activities. AuroraWeave photo‑chromic print changes colour according to UV radiation intensity, giving visual sun‑exposure reminders and helping children build sun‑protection awareness. Original‑yarn weaving delivers durable UPF sun‑protection resistant to repeated washing, blocking UVA/UVB rays to protect delicate kid skin. Ultra‑light soft fabric can be compact‑folded for easy backpack‑carrying without permanent creases. Child‑friendly raglan loose cut features zipper guard to prevent scratches, plus elastic cuffs and hem without tight constriction, suitable for children aged 3‑14. The fabric meets Class‑A maternal‑infant safety standards with low‑irritation and low‑odour formulation, safe for sensitive‑skin kids.

Exploration of Design Value

Combining children‑oriented ergonomics, functional textile‑material technology and parent‑child outdoor‑scenario requirements, the garment moves beyond the single‑focus UV‑blocking logic of ordinary kids’ sun jackets and solves both thermal‑comfort and sun‑safety‑education needs. This award marks integrated innovation of textile‑fabric technology and children’s‑apparel product design, delivering references for domestic functional kids’ outdoor wear. Going forward, Semir will keep advancing dynamic‑ventilation‑duct, photo‑chromic‑fabric and lightweight‑packaging technologies, expand its lineup covering sun‑protection jackets, quick‑dry garments and outdoor windbreakers. Leveraging its fabric laboratory and intelligent‑manufacturing base, Semir will develop children’s outdoor apparel balancing protective performance, wearing comfort and minimalist aesthetics.

Compete for the "Design Oscar"of Consumer Goods

The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.

Learn more about the competition