Holike Jianmu‑Series & Oriental‑Shuying‑Series

Holike Jianmu series and Oriental‑Shuying series have both won the bronze award in the Public‑Commercial‑Space category of the Shop! Design Awards. The competition evaluates entries across five dimensions: household‑demand insight, spatial‑layout innovation, storage‑system design, style‑implementation performance and emotional‑living‑experience. Award‑winning projects represent cutting‑edge design standards for contemporary whole‑house custom‑living spaces. Developed by Holike Creative Home, Jianmu series targets three‑member families with relaxed simplified‑American‑style interiors, while Oriental‑Shuying series serves newly‑married young couples with warm Sino‑vintage aesthetics. Both collections balance aesthetics, storage capacity and real‑life residential experience for different household structures.

Design Concept & Structural Features

Jianmu Series (for three‑member families)

Re‑interpreted simplified‑American style removes ornate carvings and adopts soft curves and warm textures for laid‑back home atmosphere. Hidden‑behind‑door storage conceals household goods behind cabinet panels to maintain tidy visual appearance. Flexible salon‑style modular units for living‑room, study and entryway support family gatherings, parent‑child reading and leisure activities. The whole solution adapts to the full growth cycle of children from childhood to adolescence, balancing practicality and ceremonial sense of daily life.

Oriental‑Shuying Series (for newly‑married couples)

Self‑developed skeleton‑door system achieves visual integration of doors, cabinets and wall panels for consistent interior effect. LDKB open layout connects living‑room, dining‑room, kitchen and balcony to facilitate daily interaction and small‑scale guest gatherings. Walnut wood finishes and soft‑tone panels deliver modern Sino‑vintage ambience without heavy traditional‑Chinese ornaments. Modular cabinetry supports later‑stage reconfiguration to accommodate future household‑structure changes.

Exploration of Design Value

Departing from the conventional pattern of “setting style first then fitting daily life”, the two collections shape living‑spaces according to real‑world household habits, integrating residential‑demand insights, custom‑manufacturing craft and spatial aesthetics. This dual‑award result marks integrated innovation of family‑life research, custom‑home‑craft and interior‑space design, delivering human‑oriented references for domestic whole‑house custom‑furniture industry. Going forward, Holike will keep conducting residential‑research for diverse‑family samples, advance door‑wall‑cabinet integration, scenario‑based‑storage modules and multi‑style product lines. Leveraging smart‑manufacturing bases and eco‑friendly substrate materials, Holike will balance emotional‑living‑experience, storage performance and constructability to deliver custom‑home solutions for varied families.

Compete for the "Design Oscar"of Consumer Goods

The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.

Learn more about the competition