Duowang Fresh (Brand Logo)

• Category

  Communication Design Branding/Company

• Year

  2025

• Award

  BRONZE

• Design Company

  Harbin Ice City Lixing Cultural and Tourism Creativity Co., Ltd.

• Designer

  Zhang Wenbo / You Jingyi / Wu Tingao / Wang Xiaolong / Guan Xinhui / Han Feiyu / Li Qiang / Sun Huiyong

• Manufacturer

  Harbin Ice City Lixing Cultural and Tourism Creativity Co., Ltd.

• Description

  The Logo serves Duowang Maicai's B2B catering service providers. It visually presents its disruptive service model: ordering after closing and delivering by morning. It abandons the warm vibe of C2C design and focuses on shaping a professional, reliable image as a "late-night guardian". It integrates beagles (loyalty), scooters (efficiency), and vegetable baskets (freshness) to form a super symbol representing active delivery. Its rigorous layout ensures consistency across cross-media applications, accurately conveying the brand value of being a professional and reliable business partner.