cafebeing

• Category

  Communication Design Branding/Company

• Year

  2025

• Award

  BRONZE

• Design Company

  Orin Chow

• Designer

  Orin Chow

• Manufacturer

  Orin Chow

• Description

  The brand's Chinese name, drawing phonetic inspiration with its English counterpart, symbolizes a harmonious coexistence between coffee and the shade of trees. In an era of rising life pressures, many people struggle with questions like "Who am I? What do I want? Who do I want to become?" The cafebeing aims to design a comforting, free-spirited space that shelters the contemporary soul, inspiring people to reconnect with the beauty of the present moment. From the logo to color illustrations, this VI system is crafted in a childlike style, setting it distinctly apart from mainstream brands.