361° Flame5 Carbon-Plate Running Shoe

The 361° Flame5 carbon-plate running shoe has claimed the silver award in the Fashion & Leisure category of the Shop! Design Awards. The competition evaluates entries from four dimensions: original visual design, athletic functionality, ergonomics and emotional value. Award-winning works represent the cutting-edge design standard of professional running shoes worldwide. As the fifth-generation flagship carbon-plate shoe, it balances sprint performance and daily training adaptability, solving the pain points of high entry barriers and homogenized appearances of traditional carbon-plate footwear.

Design Concept & Structural Features

The shoe adopts Roman numeral V as a unified visual icon, with gradient streamlined contours and multiple colorways suitable for both races and casual wear. Equipped with eCO E40 supercritical nylon midsole delivering up to 85% rebound, it features a 33mm forefoot / 39mm heel stack height and a standard 6mm heel-to-toe drop for balanced cushioning and propulsion. The upgraded QU!KBONE-DYN multi-dimensional widened carbon plate strengthens arch support and lowers the learning curve for all runners. Its upper is crafted from corn-based recycled carbon fiber fabric for lightweight breathability, while the full RPU anti-slip rubber outsole delivers reliable traction and durability on dry and wet surfaces. The design also embodies the spirit of runners chasing self-breakthroughs, uniting athletic performance with emotional resonance.

Exploration of Design Value

Integrating self-developed technologies including supercritical foaming and dynamic carbon plates as well as eco-friendly textiles, the shoe caters to both elite marathon racing and amateur long-distance training. This award stands as a milestone achievement combining 361°’s running research, athletic aesthetics and material innovation, setting a global design benchmark for domestic carbon-plate running shoes. Going forward, 361° will continuously iterate core technologies of carbon critical foaming and dynamic carbon plates, expand the Flame product lineup, and launch professional running footwear that integrates outstanding performance, eco-friendliness and human-centric design.

Compete for the "Design Oscar"of Consumer Goods

The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.

Learn more about the competition