AVATR HarmonyOS Star‑Ring Cockpit HMI

AVATR HarmonyOS Star‑Ring Cockpit HMI has won the silver award in the User‑Experience Interaction category of the Shop! Design Awards. The competition evaluates entries across four dimensions: operation friendliness, personal‑customization capability, emotional‑oriented design and driving‑safety logic. Award‑winning works represent cutting‑edge design standards for premium new‑energy vehicle cockpit interaction. Independently developed by AVATR, it addresses pain‑points of conventional in‑vehicle systems including rigid interfaces, limited customization, lack of emotional engagement and driver‑distraction risks. It supports dual‑screen linkage of the 35.4‑inch panoramic star‑ring instrument display and the 15.6‑inch central control screen.

Design Concept & Structural Features

Two native desktop themes‑‑Classic and Boundless‑‑are available for one‑tap switching, balancing familiar operation logic and immersive visual effect. Highly‑flexible atomic cards allow dragging, resizing and duplicating of navigation, media and vehicle‑status widgets. Users can tailor layouts for commuting, road‑trips and elderly‑driver scenarios. Dynamic music visualization synchronises visuals across central screen, star‑ring instrument panel and ambient lighting to create in‑car audio‑visual atmosphere. A built‑in interactive virtual digital pet responds via voice and delivers companionship during waiting periods. Menu hierarchies are streamlined for one‑step access to frequent functions; wake‑word‑free continuous voice control reduces touch‑screen operations while driving for enhanced safety. Deep HarmonyOS ecosystem integration enables seamless mobile‑app transfer and multi‑zone audio control, bridging digital experiences between home and mobility.

Exploration of Design Value

Combining HarmonyOS underlying technology, automotive human‑machine engineering and emotional visual aesthetics, the system balances driving safety, personalised configuration and affective companionship, moving beyond the purely‑tool‑oriented positioning of traditional vehicle infotainment. This award marks integrated innovation among vehicle hardware, operating‑system capability and cockpit UI‑UX, offering references for smart‑cockpit interaction in high‑end new‑energy automobiles. Going forward, AVATR will keep advancing core capabilities including card customization, light‑and‑shadow linkage and multi‑modal voice interaction. New cockpit functions will be rolled‑out via OTA updates to deliver HarmonyOS smart‑cockpit interactions better adapted to real‑world mobility demands.

Compete for the "Design Oscar"of Consumer Goods

The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.

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