MINISO Essence‑Of‑Nature Pebble‑Shaped Perfume

MINISO Essence‑Of‑Nature pebble‑shaped perfume has won the silver award in the Beauty‑Packaging category of the Shop! Design Awards. The competition evaluates entries across four dimensions: natural‑aesthetics expression, ergonomic hand‑feel, multi‑sensory design and inclusive‑consumption concept. Award‑winning works represent cutting‑edge design standards for affordable everyday‑fragrance packaging. Developed by MINISO, the fragrance collection addresses pain‑points of conventional perfumes including bulky non‑portable vessels and high luxury‑fragrance barriers. Inspired by river pebbles, it balances comfortable grip, multi‑sensory experience and accessible positioning.

Design Concept & Structural Features

Shaped after smooth natural river pebbles, the ergonomic compact bottle fits easily into pockets or small bags for on‑the‑go top‑ups during commutes, trips and travels. Five fragrance variants are paired with exclusive low‑saturation colour schemes and textured specialty‑paper outer boxes, creating sight‑touch‑smell multisensory cues to help customers quickly anticipate scent profiles. Ornate gilding and heavy embossing are omitted for restrained styling to lower luxury‑product psychological barriers. Fine‑mist spray nozzles deliver subtle skin‑like scent suitable for broad consumer groups. Lightweight recyclable packaging removes redundant laminates and gift‑boxes; empty bottles can be repurposed for small‑item storage to follow low‑carbon principles. A shared bottle mould differentiates SKUs only via base texture and outer‑box colours, adapting for e‑commerce and retail‑shelf display while cutting mass‑production costs.

Exploration of Design Value

Combining bionic natural form, multi‑sensory packaging experience and inclusive‑consumption philosophy, the product lowers access barriers to quality fragrance and breaks the stereotype that perfume must be an expensive luxury. This award marks integrated innovation of natural aesthetics, ergonomics and consumer‑goods packaging, delivering “light‑nature, sensory‑focused” references for mass‑market affordable fragrance. Going forward, MINISO will keep advancing bionic bottle structures, differentiated sensory‑packaging and eco‑friendly‑material technologies, expand its soothing‑fragrance lineup, and leverage its global supply‑chain to launch more fragrance goods balancing texture, portability and accessible pricing.

Compete for the "Design Oscar"of Consumer Goods

The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.

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